Monetize your traffic with Web3 demand
Connect your inventory to premium programmatic demand — with transparent on-chain payments and no middlemen taking a cut.
What is a Supply-Side Platform?
An SSP helps publishers and dApp developers sell ad inventory programmatically. SSPs connect to demand — DSPs and exchanges — and run real-time auctions to find the highest-paying buyer for every impression. Vara adds on-chain settlement so you actually get paid, instantly, with no invoicing.
Premium Web3 demand
A curated pool of vetted DSP buyers competing in real-time auctions for your inventory — pushing CPMs up.
Yield optimisation
Dynamic floor pricing and header bidding ensure every impression sells at peak value, automatically.
On-chain settlement
Payments settle directly to your wallet on-chain. No invoices, no net-30, no reconciliation disputes.
Brand safety controls
Allowlist and blocklist by category, domain, and wallet type — full control at the impression level.
Impression-level reporting
Real-time dashboards showing fill rate, eCPM, revenue, and blocked requests — every event verified.
Multi-format inventory
Monetize banner, native, interstitial, and wallet-contextual formats across web, dApp, and mobile.
Live in days, not months
Drop in our SDK, configure your inventory, and start earning Web3-native CPMs the same week you sign up.
List your inventory
Connect your site or dApp and define your ad slots and targeting metadata.
Set floor prices
Configure minimum CPMs per format and audience segment to protect your yield.
Receive bids
Vetted DSP buyers compete in real-time auctions — the highest bid wins.
Collect on-chain
Revenue flows directly to your wallet. No middlemen, no delays, fully auditable.
Numbers publishers can rely on
Live metrics from the Vara exchange — refreshed continuously and verifiable on-chain.
Average eCPM lift
Publishers see meaningful CPM uplift versus traditional Web2 SSPs after their first 30 days.
Fill rate
Header-bidding plus our curated DSP pool keeps your inventory monetized at near-saturation.
Settlement time
USDC payouts finalize on Polygon and Base in under a minute — no net-30, no invoices.
Active DSP buyers
A vetted, growing pool of Web3-native demand-side buyers competing for every impression.
Questions, answered
Everything you need to know before connecting your inventory to Web3 demand.
Web pages, dApps, and mobile apps. We support banner, native, interstitial, and wallet-contextual formats. If you can drop in a JS SDK or call our serving endpoint, you can monetize.
Auctions and serving stay centralized for sub-100ms latency. Earnings accumulate in an append-only ledger and settle to your wallet as USDC on Polygon or Base in batches — typically under a minute, with full on-chain proofs.
No. Vara runs alongside your existing stack as another demand source. Use header bidding to mediate, and we'll only win when our bids are the highest — pure incremental yield.
Every DSP buyer is vetted before joining the pool. You get allowlist/blocklist controls by category, domain, and wallet type. Pre-bid filters and post-event scoring catch IP, agent, and timing anomalies before payout.
Most publishers go live in under a week: install the SDK or wire the OpenRTB endpoint, define your slots, set floor prices, and connect a payout wallet. We provide integration support throughout.
We onboard publishers across all sizes, but inventory quality is reviewed during onboarding. Sites with consistent human traffic and clear content categorization will be approved fastest.
Your inventory deserves a better
clearing house.
We don't do net-30. We don't shave margin off your CPMs. We route every winning bid straight to your wallet — and we publish the proof on-chain.