Buy programmatic ads that settle on-chain
Reach Web3 audiences across 15+ chains through real-time bidding, with on-chain attribution and zero ad fraud.
What is a Demand-Side Platform?
A DSP lets advertisers automatically buy digital ad inventory across multiple exchanges through a single console. Instead of negotiating placements one-by-one, you bid on impressions in real time. Vara goes further — every bid, impression, and conversion is recorded on-chain for cryptographic proof of delivery.
Precision wallet targeting
Reach users by token holdings, DeFi activity, NFT ownership, and on-chain behaviour across every chain.
Sub-100ms RTB
Bid in real-time auctions across every connected exchange and SSP with ML-powered pacing.
On-chain attribution
Every impression, click, and conversion verified on-chain — cryptographic proof, zero ad fraud.
Multi-chain reach
Run unified campaigns across Ethereum, Solana, Base, Arbitrum, and 15+ chains from one console.
Live analytics
Real-time spend, CPM, CTR, and wallet-level conversion attribution — verified on-chain.
Budget controls
Daily caps, bid floors, frequency limits, and dayparting rules enforced at the exchange level.
From signup to live in 30 minutes
Onboarding is fully self-serve. You can ship your first campaign the same day you sign up.
Connect & onboard
Sign up, verify identity, and fund your ad account in under 10 minutes.
Create a campaign
Define your audience by chain, wallet behaviour, geography, and device.
Set bids & budget
Choose CPM targets and let our optimizer handle real-time bid shading.
Launch & track
Go live and monitor every impression on-chain with wallet-level attribution.
Numbers advertisers can trust
Every metric below is measured at the exchange and verified on-chain — no black-box reporting.
Targetable wallets
A unified graph of token holders, DeFi users, and NFT collectors across 15+ chains.
Bid response time
Hot-path bidder running in Go keeps you inside SSP timeout windows on every auction.
Fraud rate
Pre-bid filters and on-chain verification keep invalid traffic an order of magnitude below industry norms.
Connected chains
Reach audiences on Ethereum, Solana, Base, Arbitrum, Optimism, Polygon, and more from one console.
Questions, answered
Everything you need to know before launching your first programmatic campaign on Vara.
Anything that's observable on-chain: token holders by balance, NFT collectors by collection, DeFi users by protocol, wallet age, transaction frequency, and traditional contextual signals like geography, device, and language.
Instead of trusting a tracker, every served impression and conversion event is committed on-chain. You can verify your reported numbers independently against the ledger — no walled-garden math, no inflated reports.
There's no minimum spend during beta. Most advertisers start with a $500–$2,000 test campaign to validate audiences before scaling. You can fund your account with USDC on Polygon or Base.
Pre-bid filters score every request on IP, agent, timing, and wallet-pattern anomalies. Post-event review compares wallet behaviour to known fraud clusters. Invalid traffic is automatically credited back.
Yes. Upload static, animated, or HTML5 creatives in standard IAB sizes. We also support wallet-contextual creatives that personalize the message based on the visitor's on-chain identity.
Most advertisers go from signup to a live campaign in under 30 minutes — verify, fund, define audience, upload creative, set bids, launch.
Reach the wallets that
actually convert.
Skip the walled gardens. Target by token holdings, NFT ownership, and DeFi behaviour — and verify every impression you paid for against the on-chain ledger.